TEXTO TRADUCIDO AL ESPAÑOL
¿Por Qué No Jugué El EPL-11 de agosto 2011
Muchos de ustedes me han preguntado por qué he decidido no apoyar o participar en la Liga de Poker de Epic, y mientras yo tenga una lista de razones, me gustaría señalar que he decidido no participar en el evento del World Poker Team para una única razón: yo no creo que sería un éxito. Lo mismo es cierto con la Liga de Poker Epic. No sólo por la elección extraña en el nombre, sino porque no creo que este producto tendrá eco en el público y basado en mi conocimiento profundo de cómo estos tipos de trabajo las cosas, yo no creo que sea posible generar ingresos suficientes para sobrevivir. La única posibilidad legítima de la liga tiene que sobrevivir es si la regulación que ocurrió en los EE.UU. y que fueron capaces de crear un sitio de póquer en línea. Jeffrey Pollack no podía admitir que a usted públicamente, pero no hace falta ser un genio para hacer el matemáticas aquí. Millones de dólares que se regalarán a los jugadores, el dinero gastado en una compra de tiempo de la televisión, el dinero gastado en personal, etc y no hay forma de recuperar esos fondos a través de licencias o el patrocinio. Las redes no van a pagar por la programación de póquer, porque las calificaciones necesarias simplemente no están allí. La WSOP es la marca más prestigiosa del mundo en este momento con cientos de horas de programación de póquer en la televisión, y sin embargo no han tenido éxito en traer el dinero de los patrocinadores principales de corriente. Ty Stewart, un tirador recto / gran tipo, y el hombre detrás de todos los patrocinadores de la WSOP ha sido capaz de llevar en los últimos años, se esfuerza por atraer a los patrocinadores principales. Tenemos Links Jack y zapatillas Dearfoam, pero no es un Lexus, marca o Caddilac tipo que se acercó a la placa en este punto. La Liga de Poker de Epic tiene 7 horas en CBS y 13 horas en una red que está por iniciar . Que palidece en comparación con los cientos de horas de cobertura en ESPN. ¿Alguien realmente cree que Jeffrey será capaz de atraer suficiente dinero de patrocinio para mantener la cantidad de dinero que sale de la puerta? Siempre tengo cuidado de lo que tengo que unir mi nombre e imagen, y después de hacer mi debida diligencia en el "plan de negocios" No creo que esta liga puede tener éxito. Por supuesto puedo estar equivocado ... pero yo no lo soy. El WPT y la WSOP ambos tienen un sitio de redes sociales, que también puso en marcha EPL. Bro buena idea, pero estas cosas realmente no tienen dinero, y ciertamente no suficiente dinero para cubrir los gastos de funcionamiento de esta liga. Así que, como he dicho anteriormente, cualquier y todos los involucrados detrás de las escenas sabe muy bien que la liga está en función de creación de una marca con la esperanza de entrar en el mercado de los EE.UU. con un sitio de póquer en línea. Ese es el plan de negocios. Lo mejor que le pasó a la EPL hasta la fecha fue el Viernes Negro. Si el Viernes Negro no fue así, el primer evento no se habría llegado a despegar. La gente habla de otro boom en los EE.UU., pero la visión más realista ve el póquer como un deporte de nicho popular seguido religiosamente por recalcitrantes, que nunca se bastante recuperar la popularidad que alguna vez disfrutaron ... y eso está bien. Muchas partes del mundo están experimentando un auge muy parecido al que hemos tenido aquí en los EE.UU., pero no hay ninguna razón para pensar que el EPL será capaz de crear un boom en los EE.UU. que rivalizaba con el auge de Moneymaker original. A día de hoy , mientras que los recalcitrantes puede ser en el temor de nombres como Galeno Hall, Randal Flores, Matt Hawirlenko, Stien Sam, y Haxton Isaac, cuando el público general piensa de poker que pensar en nombres como Chris Moneymaker, Phil Ivey, Scotty Nguyen, Johnny Chan, Mike Matusow, Gus Hansen, y Doyle Brunson (ninguno de ellos jugó en el primer evento). Será el trabajo del EPL para hacer estrellas de estos jugadores jóvenes con gran rapidez. Tienen 7 horas de tiempo de la cadena de televisión para mostrar el todo en las manos, algunos otros, y luego hacer pedazos los antecedentes de estos jugadores para llegar al público invertido en estas personas. En algunos casos, que va a funcionar, y en otros simplemente no. Sólo hay tantas "Dejé la universidad porque estaba haciendo más dinero 24-presentación en línea" las historias que usted puede hacer. Ciertamente hay algunos realmente grandes, los jugadores jóvenes interesantes en el juego que el público se sientan atraídos, pero que no es la excepción la regla. Mientras la multitud 2 +2 puede amar a una mesa especial con profesionales en línea que adoran, el público quiere ver a la corriente principal Sammy Farha farol Phil Hellmuth y ver que se vaya en una diatriba! La única diferencia que veo entre la liga y algo así como el WPT es la siguiente: -mucho más difícil de campo en los medios EPL que, incluso con $ 400k añadido la mayoría del campo seguirá siendo-EV, mientras que los jugadores verdaderamente de elite, como un Vivek Rajkumar o Trickett Sam se darán un festín en el bankroll de menor profesionales cualificados. -no reales las historias de Cenicienta en la mesa final. Como dije, puedo estar equivocado y que podría crear algo que no estoy viendo aquí, en términos de un producto televisivo que capta el público general y ofrece a los patrocinadores principales, pero soy yo no. tengo el entusiasmo, y entender por qué la publicidad ha convencido a la gente de otra manera, pero la estructura financiera de la liga es fundamentalmente errónea desde el punto de vista de ingresos y está condenado a ser un # epicfail. Para los jugadores de elite en verdad, se trata de dinero gratis para ellos en términos de EV, pero la gran mayoría de participantes no están lo suficientemente bueno para mostrar un beneficio en contra de este campo difícil super. Lo más triste falacia en este punto es que muchos de estos los jugadores creen que la exposición "que podrían alcanzar de estar en la televisión podía tierra algún tipo de respaldo dinero ... por desgracia, después de Viernes Negro, el barco ha navegado en los EE.UU. Si un jugador al azar con una historia menos interesante de la personalidad / gana los dos primeros de EPL, que no lo va a estar más cerca de un acuerdo de patrocinio lucrativo de ningún tipo. No quiero llamar a nadie, ni herir los sentimientos de nadie, pero hay muchos ejemplos de jugadores de póquer absolutamente increíble involucrados en esta liga que nunca simplemente hacer dinero respaldo de poker, no importa lo buenos que son, o no importa lo mucho que ganar.
TEXTO ORIGINAL EN INGLES
DANIEL - POKER JOURNAL
Why I Didn't Play The EPL
11 Aug 2011
Many of you have asked me why I have chosen not to support, or participate in the Epic Poker League, and while I have a laundry list of reasons, I'd point out that I chose not to take part in the World Team Poker event for one sole reason: I didn't think it would be a success. The same holds true with the Epic Poker League. Not just because of the bizarre choice in name, but because I don't believe this product will resonate with the public and based on my intimate knowledge of how these types of things work, I don't think it's possible to bring in enough revenue to survive. The only legitimate chance the league has to survive is if regulation happened in the U.S. and they were able to create an online poker site.
Jeffrey Pollack wouldn't admit that to you publicly, but it doesn't take a rocket scientist to do the math here. Millions of dollars being given away to players, money spent on a TV time buy, money spent on staff, etc. with no way of recouping those funds through licensing or sponsorship. Networks aren't going to pay you for poker programming because the necessary ratings just aren't there. The WSOP is the world's most prestigious brand at this point with hundreds of hours of poker programming on TV, and yet they have been unsuccessful in bringing in major money from mainstream sponsors. Ty Stewart, a straight shooter/great guy, and the man behind all of the sponsors the WSOP has been able to bring in over the years, struggles to entice mainstream sponsorship. We have Jack Links and Dearfoam slippers, but there isn't a Lexus, or Caddilac type brand that's stepped up to the plate at this point.
The Epic Poker League has 7 hours on CBS and 13 hours on a network that is yet to launch. That pales in comparison to the hundreds of hours of coverage on ESPN. Does anyone really believe that Jeffrey will be able to pull in enough money from sponsorship to sustain the amount of money going out the door? I'm always careful about what I attach my name and likeness to, and after doing my due diligence on the "business plan" I don't think this league can succeed. Of course I could be wrong... but I'm not.
The WPT and the WSOP both have a social media site, which EPL also launched. Cool idea bro, but these things don't really make money, certainly not enough money to cover the operational costs of this league.
So, as I said previously, any and everyone involved behind the scenes knows full well that the league is depending on creating a brand in the hopes of entering the U.S. market with an online poker site. That's the business plan. The best thing that happened to the EPL to date was Black Friday. If Black Friday didn't happen, the first event wouldn't have gotten off the ground.
People talk about another boom in the U.S., but the more realistic view sees poker as a popular niche sport followed religiously by die hards, that will never quite regain the popularity it once enjoyed... and that's OK. Many parts of the world are experiencing a boom much like the one we had here in the U.S., but there is no reason to think that the EPL will be able to create a boom in the U.S. that rivaled the original Moneymaker boom.
To this day, while the die hards may be in awe of names like Galen Hall, Randal Flowers, Matt Hawirlenko, Sam Stien, and Isaac Haxton, when the mainstream audience thinks of poker they think of names like Chris Moneymaker, Phil Ivey, Scotty Nguyen, Johnny Chan, Mike Matusow, Gus Hansen, and Doyle Brunson (none of whom played in the first event).
It will be the EPL's job to make stars out of these younger players really quickly. They have 7 hours of network TV time to show the all in hands, a few others, and then do background pieces on these players to get the audience invested in these people. In some cases that will work, and in others it just won't. There are only so many "I dropped out college because I was making more money 24-tabling online" stories you can do. There are certainly some really great, interesting young players in the game that the public will be drawn to, but that's the exception not the rule. While the 2+2 crowd may love a featured table with online pros they adore, the mainstream public wants to see Sammy Farha bluff Phil Hellmuth and watch him go on a tirade!
The only real difference I see between this league and something like the WPT is:
-much tougher field in the EPL means that even with $400k added most of the field will still be -EV, while the truly elite players, like a Vivek Rajkumar or a Sam Trickett will feast on the bankrolls of lesser skilled pros.
-no real Cinderella stories at the final tables.
Like I said, I could be wrong and they could create something I'm not seeing here in terms of a televised product that captures the mainstream audience and brings in mainstream sponsors, but I'm not.
I get the enthusiasm, and understand why the hype has convinced people otherwise, but the league's financial structure is fundamentally flawed from a revenue standpoint and is doomed to be an #epicfail. For the truly elite players, this is free money for them in terms of EV, but the vast majority of entrants are just not good enough to show a profit against this super tough field.
The saddest fallacy at this point is that a lot of these players believe that the 'exposure" they might attain from being on TV could land them some kind of endorsement money...unfortunately, after Black Friday, that ship has sailed in the U.S. If a random player with a less than interesting story/personality wins the first TWO EPL's, that isn't going to get him any closer to a lucrative sponsorship deal of any kind. I don't want to call anyone out, or hurt anyone's feelings, but there are ample examples of absolutely incredible poker players involved in this league that will simply never make any endorsement money from poker, no matter how good they are, or no matter how much they win.
Jeffrey Pollack wouldn't admit that to you publicly, but it doesn't take a rocket scientist to do the math here. Millions of dollars being given away to players, money spent on a TV time buy, money spent on staff, etc. with no way of recouping those funds through licensing or sponsorship. Networks aren't going to pay you for poker programming because the necessary ratings just aren't there. The WSOP is the world's most prestigious brand at this point with hundreds of hours of poker programming on TV, and yet they have been unsuccessful in bringing in major money from mainstream sponsors. Ty Stewart, a straight shooter/great guy, and the man behind all of the sponsors the WSOP has been able to bring in over the years, struggles to entice mainstream sponsorship. We have Jack Links and Dearfoam slippers, but there isn't a Lexus, or Caddilac type brand that's stepped up to the plate at this point.
The Epic Poker League has 7 hours on CBS and 13 hours on a network that is yet to launch. That pales in comparison to the hundreds of hours of coverage on ESPN. Does anyone really believe that Jeffrey will be able to pull in enough money from sponsorship to sustain the amount of money going out the door? I'm always careful about what I attach my name and likeness to, and after doing my due diligence on the "business plan" I don't think this league can succeed. Of course I could be wrong... but I'm not.
The WPT and the WSOP both have a social media site, which EPL also launched. Cool idea bro, but these things don't really make money, certainly not enough money to cover the operational costs of this league.
So, as I said previously, any and everyone involved behind the scenes knows full well that the league is depending on creating a brand in the hopes of entering the U.S. market with an online poker site. That's the business plan. The best thing that happened to the EPL to date was Black Friday. If Black Friday didn't happen, the first event wouldn't have gotten off the ground.
People talk about another boom in the U.S., but the more realistic view sees poker as a popular niche sport followed religiously by die hards, that will never quite regain the popularity it once enjoyed... and that's OK. Many parts of the world are experiencing a boom much like the one we had here in the U.S., but there is no reason to think that the EPL will be able to create a boom in the U.S. that rivaled the original Moneymaker boom.
To this day, while the die hards may be in awe of names like Galen Hall, Randal Flowers, Matt Hawirlenko, Sam Stien, and Isaac Haxton, when the mainstream audience thinks of poker they think of names like Chris Moneymaker, Phil Ivey, Scotty Nguyen, Johnny Chan, Mike Matusow, Gus Hansen, and Doyle Brunson (none of whom played in the first event).
It will be the EPL's job to make stars out of these younger players really quickly. They have 7 hours of network TV time to show the all in hands, a few others, and then do background pieces on these players to get the audience invested in these people. In some cases that will work, and in others it just won't. There are only so many "I dropped out college because I was making more money 24-tabling online" stories you can do. There are certainly some really great, interesting young players in the game that the public will be drawn to, but that's the exception not the rule. While the 2+2 crowd may love a featured table with online pros they adore, the mainstream public wants to see Sammy Farha bluff Phil Hellmuth and watch him go on a tirade!
The only real difference I see between this league and something like the WPT is:
-much tougher field in the EPL means that even with $400k added most of the field will still be -EV, while the truly elite players, like a Vivek Rajkumar or a Sam Trickett will feast on the bankrolls of lesser skilled pros.
-no real Cinderella stories at the final tables.
Like I said, I could be wrong and they could create something I'm not seeing here in terms of a televised product that captures the mainstream audience and brings in mainstream sponsors, but I'm not.
I get the enthusiasm, and understand why the hype has convinced people otherwise, but the league's financial structure is fundamentally flawed from a revenue standpoint and is doomed to be an #epicfail. For the truly elite players, this is free money for them in terms of EV, but the vast majority of entrants are just not good enough to show a profit against this super tough field.
The saddest fallacy at this point is that a lot of these players believe that the 'exposure" they might attain from being on TV could land them some kind of endorsement money...unfortunately, after Black Friday, that ship has sailed in the U.S. If a random player with a less than interesting story/personality wins the first TWO EPL's, that isn't going to get him any closer to a lucrative sponsorship deal of any kind. I don't want to call anyone out, or hurt anyone's feelings, but there are ample examples of absolutely incredible poker players involved in this league that will simply never make any endorsement money from poker, no matter how good they are, or no matter how much they win.
